FEATURE:
Revisiting…
Lizzo - Cuz I Love You
__________
FOR this outing of Revisiting…
PHOTO CREDIT: Luke Gilford
I am thinking about Lizzo’s major label debut album, Cuz I Love You. One reason for doing so is because her fourth studio album, Special, is out in July. Her current album is one that everyone needs to hear. A sensational album from the Detroit-born rapper, songs from it are still played - though I don’t think that it gets all the credit that it deserves. I am going to bring a couple of reviews in for it soon. Before that, there is an interview from Vogue from 2019 that caught my eye. It provides more detail about an album that was released to critical acclaim. Lizzo, as an artist, might not have been familiar to many. It is a great insight into a phenomenal talent:
“Her debut album, Cuz I Love You, out now, is one of the summer’s most-anticipated with standout tracks “Juice” and the one the album takes its name from already proving radio favourites. Listen, sing, dance along – just don’t pigeonhole Lizzo as one kind of artist.
“I didn’t ascribe to a genre for a long time,” she began. “Now, because I remained so true to myself, I finally am getting my time in the sun. I just hope that when people listen to my music, they get the tone of the celebration and conversation.”
The way that we consume music today has impacted the way that musicians now claim genres, Lizzo believes. Spotify Discover proving most influential. “I think it’s almost impossible to say that you’re one type of sound now - streaming and the internet has made music a super accessible thing so for me to claim a genre would be a lie.”
PHOTO CREDIT: Luke Gilford
Lizzo's debut album isn’t her first foray into music. A classically trained flautist, who has been in rap bands since high school, this star has been waiting for the moment to go from rising to the megastar for some time.
“I’m the most discoverable new artist, always,” she laughs. “I’ve been that artist that someone 'just discovered' since 2012. I’m a new idea to people. I’m not the cookie cutter that you expect from a mainstream pop artist. I’m always going to be a novel idea to people, but that’s what makes me, me and that’s my story and I’m sticking to it.”
And she’s right. When was mainstream music last blessed with the arrival of an artist like Lizzo? A tall, plus-sized black woman who believes that one of life’s “great honours” is being photographed in a diamond thong. She’s fabulous, and not afraid to live it either.
Confidence is a word you could be quick to align with her, but it wasn’t always that way. “[Growing up], I had a lot of confidence in myself as a musician. I wasn’t body confident; I wasn’t confident in my social skills; I wasn’t confident in a lot of things, but I was super confident in the fact that I was good at music,” she explains. “I knew to an extent that there would be some boxes that would have to be checked [to be a musical success] but it was almost impossible for me to check them. I’m not a thin white woman. So how could I be Britney Spears? How could I be a popstar? So, the fact that I didn’t even have access to those prerequisites, I knew I’d have to make my own lane.”
“I didn’t have enough women to look up to and they weren’t given enough space in the industry to carve out a lane for big girls that are brown and black and want to sing and dance without getting shit talked and body shamed. I’m out here and I set my mind to it. I want to be a sex symbol and music goddess and I’m out here trying to make that happen for myself. I’m here for the fantasy but I want to be a part of that fantasy. I’m just as fine as those girls.”
It’s often said that to be a popstar you need to have the full package. And boy does Lizzo have it. In recruiting “the greatest minds” to work besides her on the visuals from fashion to art direction: “We call it playing in the playground,” she laughs. “So, even my look today is playing in the playground.”
“I always thought that everybody was as micromanagey as I am, but it turned out that when I got signed to Atlantic Records, that is not the case,” she explains. “I came with a creative team and a strong vision, and that can be a pain in the ass sometimes because it’s like let’s just get the job done but I’m there on the phone at six o’clock in the morning saying it’s not ready yet.”
The perfectionist in her has released music videos that look to the medium through vintage-tinted glasses: old-school aerobics videos, sacrilegious Madonna-like visuals and major beauty moments that are calling for Lizzo to secure a campaign any moment”.
An amazing album that everyone needs to dig and spend time with Cuz I Love You is full of incredible tracks! From righteous and undeniable bangers to more emotive and soulful offerings, this is Lizzo’s most complete, varied and focused album. As a songwriter, Melissa Jefferson (Lizzo) is so individual and inspiring. An artist who will go down as one of the greats, there is no wonder Cuz I Love You scooped plenty of praise. This is what AllMusic wrote in their review:
“Since her indie days, Lizzo has been a distinctive and multi-talented artist capable of blending rap, soul, pop, and her classical training with positive messages and a sharp sense of humor. On her major-label debut Cuz I Love You, she takes all of these strengths to the next level, and the results are her most consistent, and consistently joyous, set of songs yet. Working with a creative team that includes producer Ricky Reed -- with whom Lizzo connected shortly after releasing her second album, Big Grrrl Small World -- she continues to embrace her gospel roots and the full power of her voice. It's a journey she began on that album and 2016's Coconut Oil EP, both of which feel like dress rehearsals for what she unleashes on Cuz I Love You. Lizzo wastes no time in showing off her range: The title track kicks off the album with stunning high notes and powerful vocalizing that add new dimensions to her music and lyrics ("I thought I was love-impaired") that prove she's as witty as ever.
As hinted by its other lead singles, Cuz I Love You's musical range is almost as wide as Lizzo's vocal one. The sexy roller disco of "Juice" and "Tempo"'s sleekly rumbling shout-out to thick girls -- which makes equal time for a Missy Elliott cameo and a flute solo -- are wildly different, but share Lizzo's effortless charisma. That charisma also unites all the other twists and turns she throws at her audience over the course of Cuz I Love You. She's unapologetically funky on "Cry Baby," while "Jerome"'s fusion of gospel, soul, and trap is another example of how cleverly Lizzo blends traditional sounds into her songs about love and lust in the late 2010s. She manages the unlikely feat of being raunchy and uplifting at the same time on "Better in Color," and serves up seduction with a wink on the standout closing track "Lingerie," which boasts one of her sultriest vocals as well as the singular double entendre "you make me crescendo." More importantly, when she sings the praises of singlehood on "Soulmate," it sounds like it's the best choice, not second choice. Elsewhere, Lizzo's empowering messages extend to "Like a Girl"'s celebration of powerful women and the importance of being true to your feelings -- whatever they may be -- on the Gucci Mane collaboration "Exactly How I Feel." Fueled by megawatt energy that never lets up, Cuz I Love You is a triumphant showcase for every part of Lizzo's talent, physicality, and sexuality”.
I will end with a review from Rolling Stone. They were stunned and impressed by the talent and conviction evident right throughout the incredible Cuz I Love You:
“Be eternal.” That’s the advice Lizzo got from one of her first high-profile fans, Prince. And she lives up to the Purple One’s words on her legend-making Cuz I Love You, the breakthrough album where she finally claims her baby-I’m-a-star crown as a mega-pop queen. Melissa Jefferson can do it all: she sings, she raps, she plays the flute, she speaks her mind, always ready to dedicate an R.I.P to the memory of her last fuck. Lizzo’s the perfect star for right now — but she also aims for the timeless. Like the lady says: “Ho and flute are life.”
Born in Houston, nurtured in Minneapolis, Lizzo drops Cuz I Love You on the edge of turning 31. (She was born just a few days after Prince dropped “Alphabet Street,” which may help explain her superhuman levels of Paisley Park-dom.) It’s a flawless major-label debut, after she grabbed ears with her indie gems Lizzobangers and Big Grrrl Small World. No filler here—just 33 minutes of twerk-core, hip-hop self-love anthems, torchy soul ballads, plus the occasional moment where she busts out her inner Tull to play flute hero. Lizzo’s woodwind muse, Sasha Flute, has its own Instagram, becoming the most iconic axe to rock the hit parade since guitars like B.B. King’s Lucille or Neil Young’s Old Black.
Cuz I Love You is all about Lizzo’s quest to embrace her inner strength, learning to be her own “Soulmate” (“Bad bitch in the mirror like ‘Yeah, I’m in love’”) and flex feminist body positivity (“If you feel like a girl, then you real like a girl”). She isn’t hung up on her past anymore — as she declares, “Only exes that I care about are in my fucking chromosomes.” In “Lingerie,” she makes lounging around in her underwear sound like a revolutionary act.
Cuz I Love You follows through on the legend she’s been steadily building over the past few years. She’s a punk rocker at heart, like her mentors Sleater-Kinney — many Lizzo fans first heard her as the opening act on the riot-grrrl legends’ 2015 reunion tour. If you watched Someone Great on Netflix this weekend (like most of us), you got blown away by the pivotal scene when Rolling Stone music critic Gina Rodriguez has a self-care moment listening to Lizzo declare, “I just took a DNA test / Turns out I’m 100 per cent that bitch.”
She’s got a sly sense of music history, which is how she can reach so far on Cuz I Love You, mixing it up with producers Ricky Reed, Oak and X Ambassadors. The single “Juice” has the classic Eighties R&B glide of Jimmy Jam and Terry Lewis. (Any basic can imitate Janet Jackson — but it takes nerve to nail the precise vibe of Cherrelle circa High Priority.) “Cry Baby” dips into Prince slow-love mode, though her attitude is more like if Apollonia took over the Morris Day role in Purple Rain. As Lizzo sneers, “A lot of girls have time for this shit.
Honestly, I don’t.”
Lizzo sure does love the hell out of a nice juicy old-school soul weeper, the kind that Etta James, Ruth Brown or Ann Peebles liked to rip apart with their bare hands. Lizzo can do that while simultaneously serving a flute lewk. Case in point: the title track, which begins with a startling soul holler, or “Jerome,” where she tells a lovesick boy-child, “Two a.m. photos with smileys and hearts / Ain’t the way to my juicy parts.”
“Tempo” begins with a snippet of “When Doves Cry”-style guitar, then takes off into a club blast with a manifesto for a chorus: “Slow songs, they for skinny hoes / Can’t move all this here to one of those / I’m a thick bitch, I need tempo.” Guest goddess Missy Elliott sends it through the roof. “Heaven Help Me” is her Aretha tribute, full of gospel piano. And just when you think the song can’t get any bigger? Lizzo moves over and lets Sasha Flute take over.
Lizzo turned heads with the pithy question she once asked in “Truth Hurts”: “Why are men great until they gotta be great?” But it’s not a question she wastes much time on here. When she belts “Cuz I Love You,” it’s obvious her “you” is the star she sees in the mirror. As she testifies all over the album, it was difficult work for Lizzo to learn that she’s her own hero. But it just takes listening to Cuz I Love You to make her yours”.
Go and listen to Cuz I Love You, as I feel it is an album that has not quite got as much attention and play the past year or so that it warrants. Lizzo is preparing a new album for July, so let’s hope that stations revisit Cuz I Love You and play it quite extensively. Three years after its release, it still sounds…
ABSOLUTELY amazing.